We have all seen the ads stating 40%, 50% even 70% off.  What’s next 125% off?  So it’s 70%  of  WHAT?  Do you ever wonder if this is really a sale or did they just mark up the price to give you this large discount?  Recently, a woman came in our store who had purchased a rope necklace “on sale” from a department store.  The clasp was in need of repair.  She asked me if I thought she got a good deal.  The original price of the necklace was $200.  She was given 50% off, plus an extra 10% with her coupon, making her final price $90.  Not a bad price, but we had the same necklace in our store for $80 with out a sale!  What you need to know when buying jewelry is the price is not always the most important aspect of the purchase.  Just because its cheap does not mean it’s a great deal.  At Werner Jewelers our 35 years of experience, competitive pricing and a knowledgeable customer ensure true value for all jewelry purchases.

Also,  at Werner Jewelers we offer our customers the ability to customize their own ring, bracelet or pendant!  We do not believe that any customer should be limited to what you see in a jewelry store’s case. At Werner Jewelers you have the benefit of our direct relationship with the largest manufacturer in the United States.  So now you have the ability to have your jewelry the way you want it.  You can decide what type of stone you want in the ring and if selecting a diamond we believe you should be able to pick the quality of the diamonds.  Not all diamonds are created equal at Werner Jewelers we offer 7 different qualities of diamonds.  This can really affect the value of the piece, after all, this needs to be something special, for someone special.

Some stores sell gold that is less pure than the standard 14 karat gold and those cost less to produce enabling them to list it at an attractive price to get you in their door.  Low priced jewelry is made with less gold thus lowering the price.  At Werner Jewelers we will educate you on the best piece to buy that will endure years of wear.

We can guide you to what is best for you.  You should never have to settle for what a Merchandise Buyer from a “big chain retail” store thought looked nice.  If you decide you want white gold or platinum instead of yellow gold that’s not a problem.  If you would like a ruby instead of a sapphire you should have it.  The choices are plenty at Werner Jewelers and now you have the opportunity with our help and expertise to create a truly special gift for a truly special someone.  The best part is this can be done and in your hands as early as the next day!!!